The human resources management environment has undergone a profound transformation as a consequence of the changes produced in the training of the workforce, the technological explosion, and the emergence of knowledge as a factor of production. The strategic role that the human resources function must play in organizations involves the adoption of decision-making models guided…
Today, doing eCommerce means working within market niches. It matters little whether these are large or small; they remain niches and therefore require specialization and relevance. Specialization and relevance can be demonstrated thanks to Content Marketing and the content you create every day, your true differentiating lever. The only differentiating lever capable of positioning you,…
Within Ecommerce, Live Chat is an indispensable tool for offering support to users in Real Time and breaking down the barriers of doubt that separate them from the purchase. Live Chat, as the word itself says, returns the image of a “live” site and confirms to the user that there are real people behind the…
Lead Nurturing; A few days ago, I looked for an e-commerce service, and there was no way to contact or understand the prices because the site was a landing page inviting me to download a series of videos (which were then sent via autoresponders). The videos I finished watching today aimed to make me spend…
Within the panorama of programs that allow the creation and management of email marketing and SMS campaigns is SendinBlue, an intuitive and easy-to-use software with which users can independently create a campaign. Like most of the industry tools available online, SendinBlue does not require knowledge of HTML, as it has an intuitive editor that allows…
It is becoming more necessary for organizations expanding worldwide to adapt their marketing messaging to diverse cultures and languages as they do so. Tailoring a product or service to a particular market’s sociocultural and linguistic requirements is “localization.” In this article, let’s analyze the benefits of using localization in marketing and show how a full-service…
Bitcoin mining has become an increasingly popular activity as individuals and businesses look to participate in the cryptocurrency revolution. It involves solving complex mathematical problems to validate and record transactions on the blockchain. To successfully mine bitcoin, miners require specialized hardware and significant computational power. In recent years, bitcoin mining server hosting Minery, have emerged,…
Purchase Frequency Of Your Customers: Like all entrepreneurs on this earth, your main goal should also be to increase the turnover of your online store. To do this, it is necessary to take into account 3 fundamental variables: f = purchase frequency AOV = Average Order Value c = number of customers A common mistake…
Advanced Segments are among the most powerful features of Google Analytics. They allow you to break down visitor traffic as you like to make assumptions about their behavior. In fact, if you are starting to analyze your site with Analytics, you will soon realize how difficult it is to make decisions by only looking at…
From Multicloud To The Metaverse: The cloud continues to grow, as well as data and cyber threats within increasingly smart working environments. Here are some tech trends for 2023. 2023 promises to be a fascinating year in terms of tech trends. It will presumably be a year of transition: still too early for disruptive scenarios…
