The world is confused by the uncertain future. Governments around the world are calling for the suspension of overseas travel, demanding refrain from going out and lockdowns, as well as non-business holidays that are essential to people’s lives. This is to delay the spread of the global pandemic, Coronavirus Disease (COVID-19), and to protect people’s health and safety.
The impact of these measures on many people, including service industry staff and healthcare professionals, is immeasurable. The impact is enormous, even for privately owned businesses, especially small businesses that have just started a business. Some businesses that have been forced to close their stores are forced to close their businesses.
We are currently implementing social distancing and refraining from going out as part of measures against infectious diseases. During social distancing, sales of stores and facilities such as cafes, gyms, and bookstores decline.
However, many companies have begun to provide services in innovative ways without contact with people. As a member of the global community, we can protect the future of small businesses in the region and help them shine in these difficult times.
There are many things we can do now.
It goes without saying that small businesses must be rescued from the current crisis. However, whether a small business is in crisis or not, there are many benefits to buying from a small business.
In this article, we’ll explain why helping small businesses is great for everyone at all times. We will also share with you various tips for supporting small businesses (how you can help while keeping a social distance).
In addition, we will introduce more than 50 Japanese stores opened using Shopify’s EC platform. Please take a look.
Table of Contents
Why Should You Support Small Businesses
Small businesses are full of big spirits that cannot be measured on that scale. The brave and courageous founder at the helm is an aggressive ambitionist who will never be overwhelmed.
Small businesses invent things and start businesses in situations where the results are unpredictable. Uncertainty is the driving force behind small businesses. Risk brings innovation, and innovation moves the world forward. The world we live in needs the adventurous spirit of retailers.
It’s no secret that small businesses are likely to fail. Factors include competition with chain stores, soaring store leasing fees, and difficulty in stable financing and cash flow management.
That said, small businesses must be irreplaceable for the economic and social aspects of our lives. It’s up to us consumers to help small businesses survive this predicament.
The new coronavirus infection is widespread worldwide, and the economy is being hit hard. We cannot stop the spread of the infection, but we can support the local economy with consumer activity and give small businesses a chance to recover when they are able to go out.
Growing companies build an ecosystem for the success of subsequent small businesses. The ambitious spirit of entrepreneurs inspires and nurtures young entrepreneurs. Moorea Seal, an online curator with over 100 small brands and a growing number of customers, is a perfect example.
From a local business perspective, the economic benefits of small businesses are even more apparent. When shopping locally, the money stays in the community and encourages local development. This phenomenon is called the multiplier effect.
For example, suppose a restaurant buys ingredients from a local producer, uses a local insurance company, and hires a local design company. Then, a supportive relationship is built there, and as a result, the entire business community prospers.
Among small businesses, retail, in particular, contributes significantly to the community. If the “shopping street” becomes a hub for local activities, stores, corporate groups, and local governments will work together to build up the characteristics of the town and region.
If you take the promotion of local business seriously, the attractiveness of the area will increase and tourists will lose money. Such a positive chain also spreads to local hotels and tourist facilities.
Small businesses also create jobs in the area. As of 2015, small businesses in the United States have created 57.9 million jobs or 47.8% of the private workforce. If small businesses are healthy in the community, they will have more opportunities to learn business skills and foster a younger generation of entrepreneurs.
Now that retailers have closed their stores at their own discretion or at the behest of the government, they must support small businesses.
Reliable Regional Brand Products
This is not the case in all cases, but in a small business, the distance between the manufacturer and the consumer is close, making it easier to see raw materials, raw materials, parts suppliers, and so on. Small businesses are often producers and produce their products locally. Some small businesses sell regionally branded products manufactured by another small business.
Small businesses have a small supply, so they can produce safe products with safe raw materials in the area. Products can be more expensive than similar products in chain stores, which can be a relief for safety-focused production activities.
Shopping Experience Unique To Small Businesses
Until now, major brands have recognized that immersing their customers in the brand’s worldview is the key to sales. However, the friendliness provided by small businesses and the meticulous response to individuals is exceptional.
Many small businesses start their own businesses, do all the management themselves, and even handle customer service individually. The rules are fluid in small businesses that are not tied to management or corporate policies, and some are good operators to adapt to their customers. For small businesses, each and every customer is important.
The real thrill of buying from a small business is the moment you discover the product. Local small brands that sell handmade products generally cannot accommodate wholesale orders from large chain stores. As a result, customers find their products in limited locations, such as brand-operated websites, sales channels, and privately-owned retail stores. Small businesses, even if they are inferior to department stores in terms of transaction size, are worthy of diversity and uniqueness.
12 Ways To Support Small Businesses During Social Distancing
There are many ways to spend money you no longer spend in bars and movies to help small businesses. Here are some ideas that each person can put into practice, along with more than
50 stores in Japan.
This predicament does not last forever. Even during the period of refraining from going out, one day you can return to your daily life, such as eating at your favorite shop or attending a yoga class.
Prepaid for goods and services so your favorite retailers and facilities can survive the lockdown. Be sure to check the website for gift cards and annual class passports for sale.
Order Daily Necessities Online
Even if you start working from home, you will still eat and take a shower. Even when grocery stores and drug stores are open, it’s wise to avoid crowds and buy what you need from online businesses.
When the restaurant is closed, make sure you can use the delivery service instead of eating and drinking in the restaurant. Alternatively, you may want to start cooking seriously as you spend more time at home without meeting anyone.
Does your local gym provide online support? Do trainers provide consulting services via videophone? Does Pilates Studio Stream Lesson?
If you want to make exercise at home a daily routine, you can procure training equipment from the following privately run stores.
Switch To Environmentally Friendly Products
Now that the shortage of toilet paper and other supplies has become a hot topic, consumption habits should be reviewed. Stop using disposable products and use reusable products.
Make Your Home Office Comfortable
With more and more companies doing remote work, Shopify has moved all employees to work from home in early March, minimizing contact with people.
I think many people are new to using the space for living as a workspace. Even if you work in a small room, if you shop wisely, you can get out of the lifestyle of working lazily on the sofa and work in a comfortable office environment.
Stick To Coffee
If your neighborhood cafe is closed and your office coffee maker is empty, you don’t have to rely on instant coffee. Enjoy your barista life at home with the online stores.
Many people live with constant concern for news and new infections. Some people may be very stressed by social isolation.
In such cases, focus on your mental health and use the available resources. It is also a good idea to take this opportunity to take care of yourself.
Find Your Own (or Your Child’s) Hobby
When schools are closed and you start working from home, you’ll suddenly turn to things you weren’t interested in before. It may also take some time for things to settle and be rejoined in reading clubs and coding classes.
Check out the businesses below to find new hobbies for yourself and your kids.
Spend Time With Pets
This is your chance to spend the whole day with pets who you don’t usually have a chance to interact with at work. Be sure to get items to spend time with your pet at the following stores.
Share Your Favorite Stores On SNS
Businesses are obliged to continue to pay their employees even if the small business is closed. Pay in advance to thank your retailer and help your business survive the predicament. Also, tell your followers how to help, such as buying a gift card for future shopping.
Shopify Japan is currently running a campaign to share your shop on Twitter. Please tell us your shop with the hashtag #PoweredByShopifyJP!
If you have a relationship with the business of your favorite store, reach out and ask what you need now. If you are a business yourself, unite and support your peers.
Pause Beauty, a nail salon, promises to provide free pedicures to frontline workers when the spread is over. Think of the online business community as a big shopping street that supports the local people.
Brendon Babenzien, the founder of apparel shop Noah Clothing, has been calling on his followers in a recent Instagram post.
“Please buy. You don’t necessarily have to buy from our store. Self-employed people you support, companies that are creating new value, and if possible, making positive and ethical choices in your business. Please buy from a company “
Now is the time for each and every one of us to support each other.