Cyber security is a very topical issue. Companies and organizations worldwide are facing one of the greatest challenges ever; that is, they are facing increasingly sophisticated threats to the security and integrity of their data. This is not a battle fought with conventional weapons; it is not a question of adapting production paradigms to changed…
The war news and videos coming to us every day from Ukraine are having a major impact on the future of many companies. I am often asked if it still makes sense to do Marketing And Communication in a social, moral, and economic context that every day seems to drift more and more adrift. This…
In recent months we have begun to observe how the topics related to the metaverse, NFTs, and cryptocurrencies have gained great social prominence and have become increasingly debated. New technologies, especially those related to the blockchain, generate significant interest. User engagement in this content is demonstrated by the fact that, in 2021, web searches related…
Live streaming marketing is our future. The way through which the world of communication will develop a new dimension: much closer to companies, with a solid cultural and technological partnership that will support entrepreneurs in their path of strengthening their commercial strategies. The Vimeo platform, which, together with YouTube, governs the world of online video,…
Communication is essential Digital will save SMEs: 2022 has taught us this by reminding companies, particularly SMEs, that communication is essential for the company’s strategic and operational management and success. In this period, digital communication and marketing solutions have shown us how they can remedy forced domiciliation, closure of borders, and fairs. Indeed, the forced…
TikTok is an 80-year-old novelty that works. Let me explain: if we do the counting since the first commercial aired on one of the NBC channels in New York, it has been 80 years since a commercial has been shared with the general public. Techniques, producers, mediums, and a bit of everything have changed, but…
One premise: dynamism Subsidized finance and marketing are a winning combination. But to talk about subsidized finance and marketing, we must start with a question: why use it? The answer lies in an ancient saying, “you are not asked to complete the work, but you are not free to withdraw from it.” Leaving tradition to…
Digital Transition: Children learn languages using them. Then comes grammar, syntax, spelling, and red and blue pencil markings. But we always start from an indisputable fact: that you learn something by using it. The same thing happens for digitization: a topic we hear about daily but remains obscure for most of us. In our homes,…
Big Data Hadoop: Over the past ten years (precisely a few years now), huge companies such as Google, Yahoo!, Amazon and Facebook have effectively collected and connected vast amounts of information ( Big Data Analytics ), creating dissemination tools such as advertising frameworks around the web. Apache Hadoop, the framework that supports distributed applications with…
The Earth is changing and not in favorable terms. Keeping the melting level of glaciers monitored is essential from many points of view, such as the well-being of the ecosystem or the water level in the oceans. Unfortunately, the data is not encouraging at all. According to a study by the British University of Leeds,…
