Choosing an effective domain name is a great thing for both users and search engines: here are the tips to avoid getting the site name wrong.
Choosing the right domain name for a website can contribute significantly to its success. This happens not only in terms of positioning on search engines but also in regard to the more classic and traditional word of mouth among users, both online and offline.
Suppose you want to present your business on the Internet in the best possible way. In that case, you need to consider some useful tips that will help you choose a winning domain name, a crucial step for obtaining visibility and success on the web.
What is the domain name?
Let’s start with a basic notion, that is, what a domain name is: from a technical point of view, it is a name associated with a physical IP address on the Internet. Strictly speaking, the domain names is what appears after the “www.” in web addresses and which uniquely identifies a website, thus allowing access to it. More generally, however, it is also the form in which users think about your reality and, therefore, its choice must be an integral part of your marketing strategy.
How to choose a winning domain name?
When choosing a domain name, there are always a lot of ideas. In some cases, however, it is advisable to go for the most obvious. Matching your company’s name with the domain name is very important to avoid the risk that others may create a website with your commercial name, thus acquiring “your” traffic and “your” potential customers.
However, this is not always possible: it may happen, in fact, that the name of the desired website is not available because it has already been purchased. In this case, if the economic conditions are reasonable, you can try to buy the domain from the owner of the same.
The main advice, however, where possible, remains to integrate the choice of the domain into a global marketing strategy, perhaps starting from the domain names (which must be easy to write, read, and remember ) to then build the name. of the activity, product or service that is offered.
If this is not feasible, basically, the best choice is to give priority to the Brand name, possibly making it followed by a keyword that coincides with the need sought by users (e.g., a shoe brand named “Star” could buy a domain that combines the brand name with the keyword “shoes” to starscape. it).
There are many doubts that arise when choosing a domain names, and many of these are difficult to solve: should you choose a short or long domain name? Is it advisable to use an acronym, or should we give priority to full names? Is it better to opt for a specific or generic domain name? Do hyphens facilitate the positioning of the website on search engines or not? What is the best extension?
Some of these are still open questions because they are much-discussed topics even in the world of digital marketing. However, some general guidelines can be identified:
- It is advisable to avoid acronyms, preferring names in full instead.
- It is a good idea to avoid hyphens, which often create confusion. It would help if you opted for a domain name as specific as possible in order to better respond to the increasingly refined searches of users on the web.
Which domain extension to choose?
The domain extension deserves a separate mention: decide in advance whether it is correct or not to opt for a .net, .org, or .eu extension when you cannot obtain the .it or .com extension. It’s possible. This, in fact, depends on the activity, products, and services offered and the site to be created.
As we have seen, choosing the right domain name is not easy, but it is important. A wrong name could undermine your brand’s online presence, making it difficult to find, know and remember.
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