Every day, YouTube users watch over a billion hours (1 billion!) Of videos, but only 9% of small businesses are interested in opening their own channels. As YouTube usage continues to rise, so do business opportunities.
In this article, we’ll teach you how to get started with a YouTube channel that’s perfectly optimized for your business. We’ll also look at how to create compelling video content that attracts new customers as well as enthusiastic existing customers. A basic YouTube marketing strategy allows you to establish your brand identity, showcase your products, and build your audience freshly and interestingly.
Table of Contents
A Step-By-Step Guide To Getting Started On YouTube Channel
Starting a YouTube channel is surprisingly easy, even for beginners. Follow these 12 steps to start your channel today and grow your business!
- Create a YouTube account
- Design channel art
- Enter a profile
- Plan your content
- Create an introductory video for your channel
- Upload the first YouTube video
- Optimize your search
- Focus on consistency
- Promote your YouTube channel
- Interact with the community
- Operate YouTube ads
- Understand the results and optimize the channel
Create a YouTube account To set up a YouTube channel for business, you need to log in to your Google account to manage your channel.
Having a branded account rather than a personal one will help you grow in the future. That’s because you can add other users to your brand account without having to share passwords via email.
Here’s an overview of setting up a new brand account on your business YouTube channel.
- Visit YouTube while logged in to your Google account to access the YouTube channel switcher.
- You can see your personal account, the brand account you currently manage, and the option to create a new channel.
- Click “Create Channel” to move to the new brand account creation screen. Enter the channel name and click Create.
- Congratulations! You are now the owner of a YouTube channel for business.
Design Channel Art
Now that you’ve created a YouTube channel for business, I’d like to improve its appearance.
Here are some simple steps you can take to make your channel look professional and make it easier for users to find you online.
Channel Icon (Profile Photo)
If you start your channel from scratch, the icon should be the profile picture of your linked brand account. To change this, update your brand account in YouTube Studio.
Choose Customize Channel> Branding, click Upload and select an image.
An 800 x 800-pixel image is recommended for files in JPG, GIF, BMP, or PNG format (animated GIFs are not allowed). Assuming that the YouTube channel icon will be used in various places, prepare square and circular images that will look good even in small images.
Channel Art (Banner Image)
By adding channel art, you can express your brand’s personality and make your YouTube profile visually appealing. The file size is 6MB or less and the minimum upload size is 2048 x 1152 pixels.
You can preview the display on multiple devices and even crop the image.
Enter your profile
To enter a channel description, click Customize Channel> Basic Information.
Enter your store details in the channel description field.
Write an overview of your store, products, missions, and more. Consider searching within YouTube and also assume important keywords related to the store.
It’s also important to enter your business email address as your contact information. The link to your SNS account can be displayed in the channel art, which makes it more visible to the viewer, so you need to remember to enter this as well.
Most links will display the favicon by default, but the first link will also display the link title, so make good use of it. In the case of 100% Pure, we have installed a CTA button called “Shop Now”.
You can also link related videos, but they may not be very useful at first. Increasing awareness on YouTube is useful for associating other videos with your brand.
Plan your content
Now that the basic channel settings are complete, let’s think about videos.
Video is an integral part of your content marketing strategy. If you can provide your users with interesting, high-quality, informative content, they will come back again and again.
And because YouTube is the second largest search engine in the world, optimizing your video search is a great way to connect with new customers who are looking for what you offer. With that in mind, we’ll explore how videos can be used to build a brand audience.
There are several types of quality content that you can leverage in your business.
Educational Content
More and more people are trying to learn something on YouTube. How-to video searches have increased by 140% over the last 13 years, giving companies more opportunities to reach new audiences with educational content around their products.
Videos that teach new skills can help build trust with your audience and move your conversion funnel forward. The RetroSupply Co. video is a good example.
For sale here are retro effects such as brushes and fonts that you can use in Photoshop and Illustrator. Reto Supply teaches viewers how to use Photoshop and Illustrator effectively on their YouTube channel. Sometimes it’s a tutorial with their brushes, and sometimes it teaches tricks such as keyboard shortcuts. Whether you’re a user of Reto Supply products or not, you’re providing useful videos. Let’s take the Snowboard Addiction case
as another great example. With videos that teach snowboarding skills on the YouTube channel, we have nearly 250,000 subscribers. The video not only helps snowboarders level up but also brings a new audience to Snowboard Addiction on YouTube search. It’s also a great example in terms of unity with the product. Snowboard Addiction sells training products and videos to improve your snowboarding skills, so interested viewers are naturally more likely to be happy buyers. This is a successful example of video content marketing on YouTube.
Brand Storytelling
When it comes to compelling video content, it’s hard to come up with anything more effective than good storytelling. Inspiring videos that match your brand identity are perfect for appealing to your brand’s image and ideals to a wide audience.
These types of ambitious videos are good for introducing the brand’s lifestyle. Buyers aren’t just buying products, they are buying experiences. GoPro has become an industry leader with
a wide range of YouTube content that establishes the identity of action cameras such as adventurous, exploratory, and adrenaline.
From helicopter skydiving to firefighters saving kittens, each video shows how GoPro users use their products and embodies the brand’s tagline, “Be a hero.”
Entertainment
Incorporating fun videos that appeal to your audience into your YouTube strategy is a great way to get your audience’s attention and product focus. Vat19, an e-commerce gift shop specializing in offbeat products, has created an impressive online empire with engaging, targeted content. Its YouTube strategy focuses on creating absurd comedies to introduce a wide range of novelty gifts and new products to the audience. Given the 7.77 million subscribers, this approach is certainly successful.
One of Vat19’s most popular videos is destroying a gummy bear with a series of slapstick experiments. This video was more like a late-night comedy show than a traditional advertising video and was quite appealing to get viewers to buy with the final CTA.
This sense of humor isn’t for everyone, but the Vat19 video worked. Gumi’s bear video has been played 47 million times, and Vat19’s approach demonstrates how delivering entertainment content on YouTube attracts attention (and new customers). Create an introductory video for the channel
Once you’ve created a YouTube channel, be sure to create a compelling channel introductory video as well. Introductory videos, like movie trailers, preview what the channel offers to people.
The channel introduction video is what the viewer sees next to the banner or icon, and it plays automatically when a person who has not subscribed to the channel visits the YouTube channel. By making good use of it, you can turn a visitor into a registrant.
The setting method of the channel introduction video is as follows.
- Log in to YouTube Studio.
- Select “Customize Channel”> “Layout” from the menu on the left.
- Click Add in the video spotlight and select the video you want to use.
- Click “Publish”.
When creating an introductory video, think about your channel’s uniqueness, brand personality, and why you should subscribe. There is more than one correct answer here. Just try to attract the viewer in the first few seconds. Make a good impression and finally call for registration to end the introductory video.
Upload The First YouTube Video
By now, all the basic settings have been completed, and we have been working on video production and editing. Next is the release of the content! Click “Upload Video” on the channel dashboard to upload the video content.
Once you’ve uploaded your first video, you can go to Studio to edit video details, add new videos, manage channels, and grow your community.
Optimize Your Search
A solid understanding of YouTube SEO is essential to getting your video focused. YouTube uploads 500 hours of video every minute, so you have to do whatever you can to make it stand out.
Everything in your video, such as title, description, and keywords, has a big impact on your search results. Here’s what you can do to improve your YouTube ranking for the viewers who need your video the most.
Keywords
Before optimizing your video, you need to narrow down the keywords you need to focus on.
Brainstorm the keywords that connect your viewer search to your video and check them using planning tools such as the free Chrome extension Keywords Everywhere. This works directly in YouTube’s search bar, giving you three key pieces of information for each word: monthly search volume, cost per click, and competition.
The suggested search results will also be useful information for future videos. It’s also a good idea to experiment with keywords and come up with content about search words that are common in the industry.
Engagement
When thinking about the quality of the video, the most important consideration is engagement.
Viewers leaving comments, registering, sharing, liking, and other actions when they finish watching a video increase their chances of appearing in search results. One way to increase your level of engagement is to run a contest. Free gifts and contests are a great way to get your audience involved and connect with your audience.
When YouTube determines the rank, the number of views of the video is also taken into consideration. To give momentum to your views, don’t forget to notify us on your email list or social media as soon as you publish your video.
Format The format Of The
The video also affects the search ranking. YouTube doesn’t actually check the content, but it does check some factors to make accurate predictions.
Filename: Include the keywords you want to target when uploading. YouTube is also paying attention to that.
Length of shaku: Longer shaku is judged to be more valuable, so pack as much as possible. However, it must be balanced with the value of the content. This is because “total playback time” is also an important index in ranking. If you stretch the video that should fit in 2 minutes to 10 minutes, the viewer will leave in 1 minute. It does not mean that the longer the scale, the higher the rank.
Title: It is important that the title of the video is concise, understandable, and has keywords at the beginning.
Description: The longer the description, the better. Enter as much content as possible. Keywords are important here as well as commentary on the content of the video, related resources that are useful to the viewer. Be careful to reflect the target keyword in the first sentence.
Tags: Add multiple keywords and related terms to your video as tags. Tube BuddyTools like this gives you information about the tags your competitors are using in their videos. Tags also affect whether they appear as suggested videos. Therefore, tagging with competitors or people who are producing content close to you is a meaningful way to use tags.
Focus On Consistency
If you want to practice YouTube channels that help your business grow, think of them as your home ground for a consistent video series. A common cause of stagnant growth is to think of social media platforms as a place to upload all video content.
YouTube channels that take a consistent approach tend to have higher ratings. This is because it is easy for viewers to watch many videos and subscribe to the channel. You can see this by looking at your favorite YouTuber feed.
The First We Feast channel, which features celebrity meals, has a regular posting schedule and publishes videos by series.
First We Feast’s content creation consistency is driving the rise in subscribers. When a video becomes viral, new viewers discover and subscribe to channels that show similar quality videos. First We Feast, which started quietly in July 2016, has more than 9.9 million registrants, featuring celebrities such as Drew Barrymore, Dua Lipa, and T-Pain.
Promote Your YouTube Channel
There’s never been a better time to promote a YouTube channel. YouTube is the second-largest visitor site in the world, and people watch up to 6 hours of video a day. Let’s take advantage of this video mass consumption flow.
You can maximize your YouTube ROI by promoting your channel on other networks as well. Expand your content reach using social networks such as Instagram (in posts and stories), Facebook, Tik Tok, or partnering with external YouTubers.
If you plan to offer product tutorials on your channel, you can convert your site visitors by promoting them using the Shopify store. Shopify apps like Yottie allow you to create playlists in your store and post video content and product demos from your YouTube channel. If anyone likes the content, you can subscribe directly from your website.
There are various tactics you can try when it comes to promoting YouTube channels. Run multiple tests where your audience is, pick the most engaging ones, and promote your YouTube channel to new followers and new customers.
Interact With The Community
Publishing a new video doesn’t mean you’re done as a YouTube creator. To make your channel successful, engage in active conversations with your viewers about your video and increase your subscriber base.
You can reply to comments (including negative ones) to ask and answer questions. Also, by adding a heart to the comment, the viewer can see which comment is important. You can solicit votes on what content you want to see in order to increase the number of views. This is important for making money on YouTube.
For example, Kelly Noble Mirabella, founder, and entrepreneur of YouTube channel Baby Got Bot, leverages commenting to build a community of dialogue with the brand’s audience. The more you interact with your viewers, the more they will see your content and spread the word of mouth about your YouTube channel.
Operate YouTube Ads
You can use advertising strategically to streamline channel growth. Invest in YouTube ads, not just organic expansion, to reach more viewers.
Before you start a YouTube advertising campaign, you need to define the audience you want to reach. Please understand the following points.
– the person you want to reach. Select a specific audience based on demographics, language, interests, and more. For example, you can target new dads between the ages of 28 and 40 who are watching home repair channels and DIY videos.
– topic being searched. YouTube ads allow you to select viewers who are searching for a particular topic, as well as the videos and channels you want your ads to appear on.
– the location of the opponent. Consider the location of your audience, such as country, region, or city. You can also customize and define locations from radii and points on the map.
Once you know who you’re targeting, budget for ads in different formats and find ways to reach them. YouTube ads are useful, but they are not positioned as a growth driver. It should be done in parallel with organic promotion to effectively raise awareness on YouTube.
Understand The Results And Optimize The Channel
Once your YouTube channel is up and running, you should track what’s happening there. Here are some of the metrics available in YouTube Analytics.
– Total playing time: The estimated total amount of time viewers saw the video.
– Traffic Source: Did you discover how your videos viewers are shown, you can see the total number of each individual traffic flow source or source.
– Subscribers: You can know what has attracted many followers.
– audience retention: it is possible to know the location where the viewer has left the viewing of the video. Understanding when the viewer has lost interest and the possible reasons for it will help improve the video in the future.
– Comments: In the YouTube of the dashboard, you can monitor who is commenting on any moving images, the reply is also simple, you can deepen exchanges and direct the familiarity of the brand.
Choose metrics that are useful to your business and define how you can be successful. For example, if you want to know how enthusiastic your target audience is with your content, look at total playtime and the percentage of viewers you subscribe to.
Successful YouTube channels integrate with your strategy to reach your goals as efficiently as possible. Remember that you will need to make fine adjustments in the future. Check your analytics every month to find out where you can take long-term improvements in your channel’s performance.
Tips And Tricks For Starting a YouTube Channel
Once you’ve covered all of the above, you can build your audience and maximize your business potential on YouTube.
That said, I’ve put together a few YouTube hacks for those with a little adventurous interest. Use it to improve subscribers and drive traffic to your website.
Add Watermark
Watermarks are a great way to get new viewers back to your channel and encourage them to subscribe. Customizable images will appear in every uploaded video, providing an easy-to-understand way to subscribe. Tell your viewers about the latest videos and increase the number of subscribers to make it easier to practice.
To add a watermark to your video, select Customize Channel from the Studio menu.
Click “Branding” at the top of the screen.
After selecting “Video Watermark”, “Upload” the image you want to display. The watermark image will now appear in the corners of all videos.
Automatically Encourage Channel Registration
It’s important not only to attract people to the YouTube channel but also to subscribe to the channel.
If you have an existing subscriber or fan base, such as an email list or social media followers, it may be easy to get them subscribed. When promoting a channel with the “Don’t forget to subscribe” CTA, add ” ? Sub_confirmation = 1″ to the end of the channel URL, and a popup will automatically appear prompting the visitor to subscribe.
Link Card To The Website
If your account is enrolled in the YouTube Partner Program (more than 1,000 subscribers and more than 4,000 hours of video playback time), you can add a card linked to an external website. If you have a Shopify store, you can direct your viewers directly to your store to buy the items used in the video.
Use The End Screen Effectively
It’s a waste if the viewer leaves after watching the video and before subscribing to the channel. YouTube has a feature that makes this action easier in the last 20 seconds of the video.
You can add elements that actively work with your viewers, such as other videos, subscribe buttons, and links to external channels. This is important. Because in YouTube’s algorithm, how long you keep people on the platform in addition to the total playtime affects your rewards, so ideally you want your viewers to watch more videos.
The following example is the end screen that First We Feast has set to allow the content to be circulated.
It’s linked to both playlists and standalone videos, so you can watch any other videos you want to watch right away.
Here’s how to do this yourself.
- Select the video you want to edit in Studio.
- Add an element from the main edit screen and select “End Screen”.
- You can add four different exit screens.
The link option is not enabled on this screen, because you have not enrolled in the partner program with this test account. Once registered, you can link your website to the standard exit screen.
Start Today With The Aim Of Becoming a Successful YouTuber
If you follow these steps in detail, you will soon be able to improve your social media marketing and grow your business on YouTube. If you have any other questions about setting up your YouTube channel, let us know in the comments! We will be happy to support you.
Also Read : How To Improve My Youtube Channel?
