For many businesses, Instagram is a great channel for getting to know potential customers – here’s how to create a corporate Instagram account, step by step.
If you’re reading this, it’s because you understand the importance of owning a corporate Instagram account as part of an effective social media marketing strategy.
In June 2018, in fact, Instagram reached one billion users, and a huge contribution to this growth was, without a shadow of a doubt, the introduction of the stories and the launch of IGTV, the channel dedicated to videos longer than one minute. Furthermore, we Italians are lovers of this social network: from the latest statistics, it emerged that there are 19 million active users monthly. These numbers can only confirm that, without an effective presence on Instagram, companies risk not keeping up with the times.
So let’s try to understand how to open a company page on Instagram in a few simple steps.
Create a company profile on Instagram in 4 steps
The main difference between a person and a corporate Instagram account is that in the Instagram version for companies, you can access additional functions that are really useful for those who own a business: for example, you can access insights, add contact information and create promotions. that allow you to expand the number of your followers.
So why not take this opportunity to promote your business and attract more users? Here are the four steps to make the transition to a corporate Instagram account :
- Log in to your personal Instagram account from your smartphone or desktop and go to settings.
- Click on the Switch to a company profile option.
- At this point, you will be asked to link your company Instagram profile to your Facebook fan page, which is essential to be able to geolocate your Brand and, above all, to be able to sponsor your posts on Instagram and Facebook through the Ads platform in an integrated manner.
- Set up your information and profile picture. These are fundamental on Instagram because they make your visual communication unique. You can also write a brief description of your business here.
At this point, you just have to start building your Brand on Instagram through a targeted content strategy that takes into account aspects such as publication frequency, the creation of an editorial calendar, the use of certain hashtags, the theme, and the look of your company profile.
An effective social media marketing strategy on Instagram must also consider your business’s main objectives, such as increasing product sales, increasing traffic to the site, and improving the Brand. Awareness and corporate reputation.