Coverage On Facebook, Facebook’s algorithm is constantly changing, and the current policy of the platform supports interaction with fans and gives them greater control over the content. To take advantage of this fact, we need to understand exactly how posts are sorted and which actions are more likely to stand out from the white noise of information. The knowledge pill below will give you all the necessary tools to develop your profile.
To begin with, it is important to explain how Facebook reach works. There are several types of it, and in Facebook Insights, you can check all of the indicators:
As you can see, organic reach is the foundation of Facebook’s business.
The social platform in question has an algorithm that analyzes the published content and decides which of them will appeal to a given person, i.e., at which it is likely to leave a positive reaction. So a certain ranking is formed here. As Facebook currently cares about meaningful interactions, it will display content to users with a greater chance of arousing interest.
As you can see, the content is no longer chronologically ordered. Instead, we see what the algorithm deems important. His decisions are influenced, for example, by:
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