Coverage On Facebook, Facebook’s algorithm is constantly changing, and the current policy of the platform supports interaction with fans and gives them greater control over the content. To take advantage of this fact, we need to understand exactly how posts are sorted and which actions are more likely to stand out from the white noise of information. The knowledge pill below will give you all the necessary tools to develop your profile.
Facebook Insights, or what it’s all about
To begin with, it is important to explain how Facebook reach works. There are several types of it, and in Facebook Insights, you can check all of the indicators:
- Organic reach. Indicates the number of users who saw your post on their board or directly on your profile. We are talking about unpaid range, so all ads and their effects do not count towards this statistic. This works similarly to search engine rankings, except that Facebook mainly takes into account the popularity of the content, the frequency of posting new content, and the likelihood that the user will like the entry.
- Post reach. It means the number of people on whose screen your content appeared. This indicator simply lets you know how many times someone has viewed it. Here, the organic and paid reach resulting from advertising are added together.
- Total range. It means the number of people who have ever seen your content on their screen. These can be fairly new users, but also your fans and followers. You can sum up your organic reach and ad data here.
As you can see, organic reach is the foundation of Facebook’s business.
News, or principles of operation
The social platform in question has an algorithm that analyzes the published content and decides which of them will appeal to a given person, i.e., at which it is likely to leave a positive reaction. So a certain ranking is formed here. As Facebook currently cares about meaningful interactions, it will display content to users with a greater chance of arousing interest.
As you can see, the content is no longer chronologically ordered. Instead, we see what the algorithm deems important. His decisions are influenced, for example, by:
- The question of who the post comes from. If a friend or family member of yours posted it, we are more likely to see it.
- The number of reactions (comments, shares) to the post.
- Words used in the body. For example, the word “congratulations” will positively affect the evaluation of the algorithm.
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