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Data Analytics: What is it, and what role does Pentaho play?
Data Analytics: Resorting to Business Intelligence means having an ideal tool at your disposal to combine and homogenize the information coming from the various departments; this automatically and in complete safety, in a unique and certified way. Pentaho is now one of the most important software in the field of corporate data analytics. Designed by a US company, it is now widespread among major companies around the world; this Open Source, Business Intelligence platform, is used for the management, analysis, and reporting of strategic data. By relying on Pentaho, thanks to the support provided by certified data, companies have the opportunity to direct their strategic decisions.
The importance of Big Data Analytics and the role of Pentaho
Among its strengths, Pentaho is a platform that includes versatility and intuitiveness. The information deriving from the processing of a large amount of data available is displayed on a single screen. In addition to aggregating the available data, every company has the opportunity to have immediate access to graphs and reports by exploiting the potential of Big Data. In doing so, it is easier to support forecasts on consumer choices, market trends, and, in general, any factor capable of affecting profitability. With Pentaho, Big Data Analytics activity becomes more functional; both production and organizational dynamics can be understood more effectively.
Corporate profitability and adaptability to change
In terms of profitability, it is essential for every company operating in the market to optimize information on the path that led the customer to make certain decisions also through Data Analytics. It is possible to best meet their needs by understanding what customers really care about, analyzing purchases, and taking into account the factors (from social channels to emails) that lead to conversion. Unifying information and sales data means streamlining processes, especially for those companies that operate in saturated markets. Once the data has been analyzed, Pentaho allows you to adapt business plans to market evolution and expectations. This, in turn, ensures more conversion opportunities for new contacts, with a clear positive long-term impact on revenue.
Historical analysis and inventory management thanks to Pentaho and data analytics
The screens proposed by Pentaho are ideal not only for keeping track of the sales made in real time but also for carrying out historical analyses. This is done by comparing current sales with those of previous years in order to act in a predictive way. This analysis helps to understand the factors underlying the differences found, leading to adapting one’s offer. Thus, stock management solutions are offered. The end result is having an amount of data tailored to the specific needs of each individual company. The best way to respond promptly to changes in a rapidly evolving market.