Influencer Marketing: The current adults, growing up, hardly chose to influence their dream career. Modern kids, however, would give anything to enter the industry! Influencers have the strongest influence on the purchasing decisions of the young generation. Research shows that in 2019, 22% of Gen Z, 20% of Millennials, and 16% of Gen X were buying items and services based on social media posts by famous people.
Wondering who an influencer is? It is a person who has authority, knowledge, position, or a bond with his audience, and through them influences the decisions made by viewers. In fact, each of us is a bit of an influencer when we publish a post. Let’s take a look at some of the myths about the industry and try to debunk them!
It is not worth using smaller accounts’ common opinion; the only way to effective influencer marketing is to cooperate with the biggest players on the social media scene. Meanwhile, the truth is quite different: in a survey conducted by Wharton School, as many as 82% of respondents expressed a high willingness to follow the recommendations of micro-influencers.
What does it mean? That it is not the number of followers that matters, but only their involvement. You don’t have to spend horrendous sums on the biggest influencers; you can, and in principle, should pick those who are firmly positioned in their niche – even if that means fewer followers. It is the latter that we trust and listen to more willingly.
Influencer marketing won’t work in my industry.
The most famous personalities cooperate with fashion and beauty brands. However, this does not mean that the other spheres of the economy do not have their influencers! It is worth delving into the Internet and trying to find people who, for example, promote knowledge about your business. A slight modification of thinking is useful: influencers are not only hit, beautiful Instagram girls or rowdy YouTubers, but also professionals who blog, post recordings of their work, or educate. Take a look at who you are following in social media – even a micro-account, but with the right audience, will work in cooperation!
Influencer marketing is losing popularity.
We only answer this with statistics:
- 3.7 million sponsored posts on Instagram were published in 2018,
- 49% of consumers rely on influencers’ recommendations when making purchasing decisions,
- 60% say they made a purchase in a brick-and-mortar store thanks to a recommendation.
Does it make sense to continue persuading?