A buyer’s journey is the path a prospect takes from initial awareness of your company to becoming a customer. It may not be linear: A prospect might engage with you several times before purchasing and then drop out of touch for months or years before returning. However, even if the steps in this journey are…
Among the strategies to ensure IT continuity, backup is the most traditional and widespread, made more exciting today by the possibility of using a cloud backup service. The cloud option for backup is not only innovative but also helpful in reducing complexity and costs significantly. Distributed companies with increasingly digital and data-driven processes can ensure…
Saying ethical hacking might seem like an oxymoron. Still, unlike what we read in the generalizations of the mass media on cybercrime, the hacker, in the exact sense of the term, is not the number one enemy of networks and corporate security. Unlike crackers, lamers, and copyright pirates, the hacker (also known as white hat,…
Since its introduction in 2014, Skype for Business has been an invaluable tool for millions worldwide. By combining instant messaging, calling, and video in a single app, the product has created an exciting new vision for business communications. Microsoft Teams is the next chapter of this vision, and, with the announcement a few days ago,…
With the digitization of business, information has become the most important competitive asset for any company. Corporate data security is, therefore, for operating in the software economy, where any executive or strategic process is linked to digital tools. Cybersecurity: threats are growing in the cloud era However, protecting corporate data security is not trivial, especially…
Microsoft has announced that Skype for Business Online will be withdrawn from the market and, starting from that date, no users will be able to use the application anymore. Here are all the details on the retirement plan and some tips on what to do if you have active licenses. Note: The announcement concerns Skype…
Hyper-Converged Infrastructures promise to shake up the economy by reducing IT maintenance burdens, reducing floor space, and providing a smoother path for adding resources as organizations grow. This dissertation’s heart is a technology architecture that combines computing, storage, networking, and virtualization in the same tool, hence the label “hyper-convergence. “. Hyperconverged IT infrastructures have an…
What do consumers really want? Neuromarketing: It is the question that more and more companies are asking themselves in their increasingly pressing search for NEW marketing, which goes beyond the standard and which can distinguish them. The search for an effective response has opened the door to a world of studies and investments. And yet,…
Cyber security is a very topical issue. Companies and organizations worldwide are facing one of the greatest challenges ever; that is, they are facing increasingly sophisticated threats to the security and integrity of their data. This is not a battle fought with conventional weapons; it is not a question of adapting production paradigms to changed…
The war news and videos coming to us every day from Ukraine are having a major impact on the future of many companies. I am often asked if it still makes sense to do Marketing And Communication in a social, moral, and economic context that every day seems to drift more and more adrift. This…
