You fight with all your strength to increase sales; your customers listen carefully, nod their heads, ask for details, and then go to buy from the competition. You get the impression that you are working at 120%, and at the end of the month, you are barely reaching your goals. Does this description suit you?…
Newsjacking: When Prince Harry and Meghan Markle announced their resignation from their positions, the Madame Tussauds Wax Museum also announced that it would remove their likenesses from the Royal Family exhibition. But this is not the only example of a brand that links to news to attract attention and gain some publicity at the same…
Customer experience, i.e., Customer Experience, is an area of company management. This branch studies the emotions and experiences of the customer related to a given brand. Using a product or service always results in a specific interaction; as a result, the customer builds specific associations. It is precisely these associations that CX explores. Core areas…
User Experience means “user experience.” This term describes the whole experience that the recipient experiences when using the application. Currently, internet search engine are looking for ways to measure these experiences, for example, with the Core Web Vitals tool. Thanks to it, we know how users see our website: How fast it loads. Whether the…
If you use social media in marketing, you are certainly familiar with terms such as social monitoring and social listening. But do you know what they mean? Contrary to appearances, they should not be used interchangeably because they define two different things. Find out what, further in the article! How not to get lost in…
If you’re like many professionals, you’re probably wondering what the future of eLearning holds. Well, wonder no more! The eLearning sector has continued to grow as more and more organizations continue to look to reap the benefits that it can provide their workforce or the machines that are used. With that in mind, here are…
If you’re looking to buy a car but don’t have the cash on hand, you may be wondering if there is any way to get a car loan against your fixed deposit. Luckily, there is! In this blog post, we will walk you through the process of getting a car loan against your fixed deposit….
Generation Z: Technological advances have made the generational gap today greater than ever. So how to effectively create marketing content for young adults? We believe that the time of great changes is yet to come. The new approach is already becoming a fact, so we want to show its direction. We have prepared 4 pillars…
Publishing content on the Internet on behalf of a company blog is a very common practice these days. It can be a very beneficial solution from the marketing and image perspective. However, some thought and commitment should be devoted to this issue. Contrary to appearances, it is often a very time-consuming and demanding task, which…
The dynamic development of online sales in recent years has resulted in the creation of online store marketing. What is this type of marketing characterized by, what tools does it use, and how to conduct it well? Marketing of online stores The definition of online store marketing says it is one of the varieties of…
