Inbound Marketing is a strategy that helps find customers by exploiting the potential of the web. Find out more in this article. After consumers have been subjected to continuous and incessant exposure to advertisements for years, traditional promotional ads have gradually become less and less effective. For this reason, a new marketing approach was required…
What features does an infographic need to have to be truly effective? If you want to attract more customers with well-made content, here are some tips. Infographics are a particular type of content that works very well on the web, but it’s important to know how to create them, so they’re really effective. In this…
Choosing an effective domain name is a great thing for both users and search engines: here are the tips to avoid getting the site name wrong. Choosing the right domain name for a website can contribute significantly to its success. This happens not only in terms of positioning on search engines but also in regard…
The Brand Ambassador is a kind of testimonial. Here’s what it does and why having one can help your business. Hiring the help of a Brand Ambassador can be very useful for a company, but only if you find the right person. Now let’s find out what this professional figure is, what it does, and…
Companies And Startups, Companies are increasingly interested in using startups to develop innovative projects through Open Innovation. In the past, innovation was an internal challenge within the company and took place slowly and very orderly manner. In practice, it did not happen. With the Open approach, companies have finally had the opportunity to innovate their…
Whether you are a multi-million dollar company or a freelancer, you need to optimize data storage costs in your business. The Right Approach To Data Organization While archiving a file may seem simple, ensuring you have the right approach takes a little more foresight. Just like in the attic where you store all the unnecessary…
Mobile Convergence, The convergence of Fixed and Mobile is a rapidly growing phenomenon in the business world. The success of this technology among companies is linked to the numerous advantages, such as savings on operating costs and the possibility of using a single number, for example, the landline of the switchboard, on the smartphone even…
Called the sexiest of this century by the Harvard Business Review, the data scientist profession remains as hot as it is rare in Brazil. Hot because demand continues to expand even with the Brazilian labour market in retraction. “Crisis? What a crisis,” a qualified data scientist is likely to say. Rare because it is not…
One of the major bottlenecks for the growth of the Brazilian economy is its underdeveloped infrastructure. For David Bell, however, this defect could end up being useful for Brazilian entrepreneurs in the digital economy. A professor at the Wharton School at the University of Pennsylvania and one of the best business schools in the world,…
In the world of surfing, everything revolves around the waves. Finding a beach with perfect conditions is a feat that requires patience and this ritual includes checking the weather forecast, accessing specialized websites, and, then, hitting the road. But, in times of such specific applications, the question that hovered among surfer friends Felipe Baracchini, Felipe…
