Lead generation campaigns aim to attract the greatest possible number of customers to the brand, some of whom will establish long-term cooperation with it. An efficiently prepared marketing action is the best way to guarantee yourself profits with little effort and finances. However, in order for it to be successful, it must be planned well in advance.
Unfortunately, many lead generation campaigns end in a fiasco. Most often, only then do their authors begin to wonder what could have gone wrong. In this text, we list the 3 main reasons that most often cause marketing failure, and to make it easier to put them into practice, we discuss them with key questions. Answer them to ensure your success. Ready?
Why is MY product that makes the difference?
There is enormous competition on the market, which is why it is crucial to stand out in the eyes of customers. What is the value of our solution: does it eliminate a specific problem or generally affects the company’s profits? When answering these questions, the marketer must remember the recipient’s perspective, how he perceives the product and what is most important to him.
It is worth considering and writing down a few advantages that we have over the competition. They should bring measurable benefits that will be easy to present at a meeting with the client to encourage him to cooperate more. For example, you offer a proprietary tool that solves so far unsolvable problems in the industry. Arm yourself with case studies and positive customer opinions. Thanks to them, you will prove that you are not selling a pig in a poke.
What is my internet activity?
Currently, everyone is looking for information on the web. Your clients too! Therefore, it is crucial to ensure visibility. When the recipient hits Facebook posts or a good opinion on Google Maps, you will gain a lot in their eyes. Your company will seem active and professional, thanks to which more people will decide to take advantage of the offer.
However, there is also a flip side to the coin of this question. Sometimes the information that appears when you search for a company was not put there by that company at all, and this could be false data or negative feedback from people who haven’t used your services at all. Therefore, it is worth analyzing and monitoring Internet activity related to your brand on an ongoing basis.
What is my client?
We have written about it many times! To sell well, you need to know who you are selling to. The ideal customer profile is a set of demographic and behavioural data that makes up a specific type of recipient image. When we analyze this information, we will be able to construct a lead generation campaign better.