How can even the best plan to increase sales get a headache? The problems usually do not arise from the fact that someone has not worked hard but from the fact that management in the company has failed. When everything looks perfect on paper but is not working properly, check if you are not making…
Dissatisfied Customer, How often do you face customer dissatisfaction? This topic may be slightly different in each company: a small enterprise takes care of every complaint because there are so few of them; it is an everyday thing in big business. Regardless of whether the loss of a client is a stressful event or a…
Marketing Statistics, How do you start the New Year well? With a handful of statistics to help you rethink your marketing and plan new strategies. Is it worth using graphics, or is it better to switch to video? Is writing blog articles still worthwhile? Check out this blog article! It is better not to forget…
Fortunately, there is more and more talk about not wasting resources: saving food, reworking old clothes, recycling rubbish. Fortunately, any company can apply this rule as well … on their website. Note: do not throw away the content! There are several ways to recycle items on your site rather than producing new ones. Many people…
B2B Marketers: Everyone who works with a client hopes that their product is able to defend itself. Unfortunately – even the best products go into oblivion without good marketing. There is a lot of talk about B2C marketing. What if our offer is not directed to an individual customer but to another company? What should…
You fight with all your strength to increase sales; your customers listen carefully, nod their heads, ask for details, and then go to buy from the competition. You get the impression that you are working at 120%, and at the end of the month, you are barely reaching your goals. Does this description suit you?…
Newsjacking: When Prince Harry and Meghan Markle announced their resignation from their positions, the Madame Tussauds Wax Museum also announced that it would remove their likenesses from the Royal Family exhibition. But this is not the only example of a brand that links to news to attract attention and gain some publicity at the same…
Customer experience, i.e., Customer Experience, is an area of company management. This branch studies the emotions and experiences of the customer related to a given brand. Using a product or service always results in a specific interaction; as a result, the customer builds specific associations. It is precisely these associations that CX explores. Core areas…
On June 30 this year, Facebook turned off the Facebook Analytics tool. This news came out in April and immediately shocked the marketing industry as the app had helped brands improve their marketing efforts for many years. However, there is no need to cry over spilled milk – it remains to find another tool for…
The way people bank has changed a lot in the last ten years, and it’s still evolving. While it’s still an option, you no longer have to visit a physical location to do your banking. All you need at the moment is an internet connection and an app or a website. Below we’ll discuss online…
