A sitemap is an XML file that contains all crawlable URLs. They inform search engines, such as Google, about the content of our website, the update dates of individual sub pages and any changes. Many people underestimate the impact of sitemaps on the site’s position in the search engine. This is a mistake! From the…
Private Account On Instagram: Currently, the vast majority of people are actively sharing their lives through Social Media. This is where we upload photos from our travels, important family celebrations or ordinary everyday activities, such as cooking or watching your favourite series. A few years ago, Facebook was at its peak of popularity, but now…
When it comes to your website, you want to ensure that you do everything possible to get people’s attention. And this is where SEO companies can help. SEO, or search engine optimization, improves the visibility and ranking of a website in search engines. When done correctly, SEO can result in more traffic and leads for…
Likes of our company profile, right after the evaluation of the service, are one of the best determinants of the value of a given website, and thus also of the company that runs it. They indicate credibility and high quality – unless, of course, they were bought. What’s more, profile likes allow you to optimize…
Many website owners strive for their website to be ranked high in Google search engine results. According to research, about 80% of all Internet users focus only on the first page when entering a given issue or wanting to make a purchase. Therefore, in order to increase the probability that the customer will click on…
Generation Z: Technological advances have made the generational gap today greater than ever. So how to effectively create marketing content for young adults? We believe that the time of great changes is yet to come. The new approach is already becoming a fact, so we want to show its direction. We have prepared 4 pillars…
Publishing content on the Internet on behalf of a company blog is a very common practice these days. It can be a very beneficial solution from the marketing and image perspective. However, some thought and commitment should be devoted to this issue. Contrary to appearances, it is often a very time-consuming and demanding task, which…
Robots.txt: Marketing and positioning of websites are not only limited to adjusting the content so that browsers place it in a high position. There is also a branch called technical SEO, and it is based on website optimization in such a way that the search engine focuses on the elements that we want to emphasize….
The influence of social media on SEO is undoubtedly one of the most interesting and, at the same time, more controversial topics. Why? As a rule, it is believed that a skillfully profiled activity of a company on the Internet is an important factor in online marketing. At the same time, however, as Matt Cutts…
Keywords are words entered into an internet search engine in order to find specific information (e.g. specific products or services). Among them, several types can be distinguished: informative phrases (typed in to search for specific answers, e.g. “author of book X”), advertising phrases brand (company name), general keywords (most often one or two-word phrases that…
