Many website owners strive for their website to be ranked high in Google search engine results. According to research, about 80% of all Internet users focus only on the first page when entering a given issue or wanting to make a purchase. Therefore, in order to increase the probability that the customer will click on a given site, two ideas were created to increase their recognition – Featured Snippets & Direct Answers.
What are they, and what are they for?
Based on the definition, they represent one of the most up-to-date and best features of the search engine. Their task is to provide the most precise search engine results in response to a given question. It should be added that the content is downloaded from websites that are included in the Google index.
The company decided to introduce this feature primarily because it is easier to search for a site that is right for you at a given moment. Featured Snippets & Direct Answers have been launched on both desktop and mobile devices.
How can you use the above option for your business?
There is one simple and proven way to fit Google Featured Snippets & Direct Answers to virtually any website. It is about matching the most sensitive factors for the website to the search engine results so that they are on the first page of Google. This is primarily about:
- substantive content;
- maintaining the appropriate structure and length of the website;
- preparing the appropriate ” title ” tag for the subpage;
- entering relevant and relevant questions and answers.
Thanks to this, you can significantly increase the chances of appearing on the main search page. Moreover, such functionality helps the Internet user find quickly and easily answers to his questions. It also allows you to find the right website without having to search engine for more Google results.