Lead Nurturing; A few days ago, I looked for an e-commerce service, and there was no way to contact or understand the prices because the site was a landing page inviting me to download a series of videos (which were then sent via autoresponders). The videos I finished watching today aimed to make me spend…
Within the panorama of programs that allow the creation and management of email marketing and SMS campaigns is SendinBlue, an intuitive and easy-to-use software with which users can independently create a campaign. Like most of the industry tools available online, SendinBlue does not require knowledge of HTML, as it has an intuitive editor that allows…
It is becoming more necessary for organizations expanding worldwide to adapt their marketing messaging to diverse cultures and languages as they do so. Tailoring a product or service to a particular market’s sociocultural and linguistic requirements is “localization.” In this article, let’s analyze the benefits of using localization in marketing and show how a full-service…
Bitcoin mining has become an increasingly popular activity as individuals and businesses look to participate in the cryptocurrency revolution. It involves solving complex mathematical problems to validate and record transactions on the blockchain. To successfully mine bitcoin, miners require specialized hardware and significant computational power. In recent years, bitcoin mining server hosting Minery, have emerged,…
Purchase Frequency Of Your Customers: Like all entrepreneurs on this earth, your main goal should also be to increase the turnover of your online store. To do this, it is necessary to take into account 3 fundamental variables: f = purchase frequency AOV = Average Order Value c = number of customers A common mistake…
Advanced Segments are among the most powerful features of Google Analytics. They allow you to break down visitor traffic as you like to make assumptions about their behavior. In fact, if you are starting to analyze your site with Analytics, you will soon realize how difficult it is to make decisions by only looking at…
What do consumers really want? Neuromarketing: It is the question that more and more companies are asking themselves in their increasingly pressing search for NEW marketing, which goes beyond the standard and which can distinguish them. The search for an effective response has opened the door to a world of studies and investments. And yet,…
The war news and videos coming to us every day from Ukraine are having a major impact on the future of many companies. I am often asked if it still makes sense to do Marketing And Communication in a social, moral, and economic context that every day seems to drift more and more adrift. This…
In recent months we have begun to observe how the topics related to the metaverse, NFTs, and cryptocurrencies have gained great social prominence and have become increasingly debated. New technologies, especially those related to the blockchain, generate significant interest. User engagement in this content is demonstrated by the fact that, in 2021, web searches related…
Live streaming marketing is our future. The way through which the world of communication will develop a new dimension: much closer to companies, with a solid cultural and technological partnership that will support entrepreneurs in their path of strengthening their commercial strategies. The Vimeo platform, which, together with YouTube, governs the world of online video,…
