Advanced Segments are among the most powerful features of Google Analytics. They allow you to break down visitor traffic as you like to make assumptions about their behavior. In fact, if you are starting to analyze your site with Analytics, you will soon realize how difficult it is to make decisions by only looking at…
What do consumers really want? Neuromarketing: It is the question that more and more companies are asking themselves in their increasingly pressing search for NEW marketing, which goes beyond the standard and which can distinguish them. The search for an effective response has opened the door to a world of studies and investments. And yet,…
The war news and videos coming to us every day from Ukraine are having a major impact on the future of many companies. I am often asked if it still makes sense to do Marketing And Communication in a social, moral, and economic context that every day seems to drift more and more adrift. This…
In recent months we have begun to observe how the topics related to the metaverse, NFTs, and cryptocurrencies have gained great social prominence and have become increasingly debated. New technologies, especially those related to the blockchain, generate significant interest. User engagement in this content is demonstrated by the fact that, in 2021, web searches related…
Live streaming marketing is our future. The way through which the world of communication will develop a new dimension: much closer to companies, with a solid cultural and technological partnership that will support entrepreneurs in their path of strengthening their commercial strategies. The Vimeo platform, which, together with YouTube, governs the world of online video,…
Communication is essential Digital will save SMEs: 2022 has taught us this by reminding companies, particularly SMEs, that communication is essential for the company’s strategic and operational management and success. In this period, digital communication and marketing solutions have shown us how they can remedy forced domiciliation, closure of borders, and fairs. Indeed, the forced…
TikTok is an 80-year-old novelty that works. Let me explain: if we do the counting since the first commercial aired on one of the NBC channels in New York, it has been 80 years since a commercial has been shared with the general public. Techniques, producers, mediums, and a bit of everything have changed, but…
One premise: dynamism Subsidized finance and marketing are a winning combination. But to talk about subsidized finance and marketing, we must start with a question: why use it? The answer lies in an ancient saying, “you are not asked to complete the work, but you are not free to withdraw from it.” Leaving tradition to…
Also, in 2020, video games will be one of the industries with the highest turnover in the world. Twitch: This result was achieved not only thanks to productions equal to Hollywood, such as The Last of Us: part 2, developed by Naughty Dog and published by Sony for PlayStation 4, but also through developing new…
In search of the perfect eCommerce The success – or the catastrophic decline – of an online business depends a lot on the technical and communicative characteristics of its eCommerce and on the ability to guarantee the user-consumer simple and optimal navigation. Creating eCommerce that can attract and convert is not easy, especially if you…
