Do you know what HTTP and HTTPS mean? As similar, as they are, they are not the same. Find out the differences between these two protocols and how to choose the right one. HTTP and HTTPS are not the same. There are important differences that not everyone knows, and often, we tend to confuse their…
Inbound Marketing is a strategy that helps find customers by exploiting the potential of the web. Find out more in this article. After consumers have been subjected to continuous and incessant exposure to advertisements for years, traditional promotional ads have gradually become less and less effective. For this reason, a new marketing approach was required…
What features does an infographic need to have to be truly effective? If you want to attract more customers with well-made content, here are some tips. Infographics are a particular type of content that works very well on the web, but it’s important to know how to create them, so they’re really effective. In this…
On social networks, with paid ads, display banners, and much more: discover all the useful ways to advertise a website. The web offers several ways to advertise a website and gain exposure. To promote your site, it is very important to proceed with work aimed at making its positioning on search engines more efficient. Sometimes,…
Choosing an effective domain name is a great thing for both users and search engines: here are the tips to avoid getting the site name wrong. Choosing the right domain name for a website can contribute significantly to its success. This happens not only in terms of positioning on search engines but also in regard…
With affiliations, you can make money online, helping to sell products and offering value to your readers – this is how it works! Online affiliations are a valuable digital marketing tool that allows anyone who owns a website or blog to earn money by helping sell products and delivering value to their readers. Let’s find…
Do you have a business and don’t have a verified Google My Business listing? Find out how it is created and how it occurs, and make it easier for customers to find them on Google. If you have a business and want your customers to find you more easily on Google, now is the time…
The tone of voice is fundamental for the communication of a Brand. Here’s how to define it in 5 simple steps. Find out more on the Blog. In the world of online communication, defining what is called the tone of voice is a fundamental step within a winning and well-structured marketing strategy. Literally, it is…
The Brand Ambassador is a kind of testimonial. Here’s what it does and why having one can help your business. Hiring the help of a Brand Ambassador can be very useful for a company, but only if you find the right person. Now let’s find out what this professional figure is, what it does, and…
Companies And Startups, Companies are increasingly interested in using startups to develop innovative projects through Open Innovation. In the past, innovation was an internal challenge within the company and took place slowly and very orderly manner. In practice, it did not happen. With the Open approach, companies have finally had the opportunity to innovate their…
