The tone of voice is fundamental for the communication of a Brand. Here’s how to define it in 5 simple steps. Find out more on the Blog. In the world of online communication, defining what is called the tone of voice is a fundamental step within a winning and well-structured marketing strategy. Literally, it is…
The Brand Ambassador is a kind of testimonial. Here’s what it does and why having one can help your business. Hiring the help of a Brand Ambassador can be very useful for a company, but only if you find the right person. Now let’s find out what this professional figure is, what it does, and…
Companies And Startups, Companies are increasingly interested in using startups to develop innovative projects through Open Innovation. In the past, innovation was an internal challenge within the company and took place slowly and very orderly manner. In practice, it did not happen. With the Open approach, companies have finally had the opportunity to innovate their…
Some practical examples of Blockchain to understand this innovation seem so complex, but in fact, it is simple and useful. One of the main and most discussed topics of recent years in the IT world is, in fact, that concerning the new blockchain technologies. Although this technology has a great potential to express, it is…
One of the major bottlenecks for the growth of the Brazilian economy is its underdeveloped infrastructure. For David Bell, however, this defect could end up being useful for Brazilian entrepreneurs in the digital economy. A professor at the Wharton School at the University of Pennsylvania and one of the best business schools in the world,…
HR, Seeking challenges, having logical thinking and attention to detail, keeping up to date, having contact with the constant evolution of technological innovations, and being prepared to work in an environment open to changes and new ideas. These are some of the characteristics that a professional needs to have to work in the technology industry….
Coverage On Facebook, Facebook’s algorithm is constantly changing, and the current policy of the platform supports interaction with fans and gives them greater control over the content. To take advantage of this fact, we need to understand exactly how posts are sorted and which actions are more likely to stand out from the white noise…
How can even the best plan to increase sales get a headache? The problems usually do not arise from the fact that someone has not worked hard but from the fact that management in the company has failed. When everything looks perfect on paper but is not working properly, check if you are not making…
Dissatisfied Customer, How often do you face customer dissatisfaction? This topic may be slightly different in each company: a small enterprise takes care of every complaint because there are so few of them; it is an everyday thing in big business. Regardless of whether the loss of a client is a stressful event or a…
Marketing Statistics, How do you start the New Year well? With a handful of statistics to help you rethink your marketing and plan new strategies. Is it worth using graphics, or is it better to switch to video? Is writing blog articles still worthwhile? Check out this blog article! It is better not to forget…
