The number of podcast listeners continues to rise significantly. According to Edison Research, the number of Americans listening to weekly podcasts has increased by 175 % over the past five years, with around 90 million people listening to podcasts each month.
Learning how to get started with podcasts as a business owner can help you reach an ever-growing audience and grow your business with content marketing.
You don’t need to be tech-savvy and don’t need a lot of money to learn how to create a podcast. This guide details how to get started with a podcast and why you should. From technical details to abstract concepts, we’ll cover the big picture of the podcast.
How To Get Started With a Podcast
To get started with a podcast, you’ll need at least the following:
- Think about the concept (topic, name, format, episode length).
- Design artwork and write descriptive text for podcast branding.
- Record and edit audio files ( MP3, etc.). We recommend using a microphone (more on this later in the Equipment chapter).
- Find a location to host the file ( podcast host such as Libsyn or Podbean ).
- Synchronize audio files with RSS feeds for delivery on Apple Podcasts and downloads and streaming on various devices.
We’ll take a closer look at these in the article.
How The podcast Works
Podcast 2 can be played in different ways.
The first is to download or stream from an RSS feed. You can listen to it on a feed reader such as Feedly or a blog/podcast site where the podcast is hosted or embedded. The following, Simplecast hosted on Shopify Masters, is a podcast embedded example.
Another 1 one way, Apple Podcast and Pocket Casts, is to use a player such as. By subscribing to RSS feeds, you can play each episode in the feed of your devices, such as your smartphone or tablet. These methods are sometimes referred to as “pod catchers.” The podcast player synchronizes with the data in the RSS feed and displays a list of episodes and links to data (such as episode names and notes), artwork, and files (usually MP3s ).
Why You Should Start a Podcast
Reach new audiences with podcasts. These audiences prefer audio formats, so they are unlikely to discover or watch your long content unless it’s a podcast. If you understand the value of creating content such as blogs in your business, you know the value of podcasts.
You don’t have to be a reputed content creator to be successful on a podcast, and you don’t have to run a blog. Podcasts are a great way to build your audience from scratch and become an industry authority.
Podcasts can also increase traffic to your website or store. Each podcast directory has a link to the site, and as long as it’s your podcast, you can direct listeners directly to the website for each episode.
The podcast audience has grown significantly since 2018. 2019 of Edison Research of podcast Consumer Reports According to the (English), 12 years or older Americans 51% are listening to podcasts, 32% is 1 within a month, 22% is 1 heard within weeks The result is that. In the United States in 2019, weekly podcast listeners listen to an average of seven podcasts a week.
Apple Podcasts have many categories and subcategories, and listeners are actively looking for new content. So your podcast is very likely to be found. Anyone interested in the topic you are dealing with will be able to find you.
In 2015, the podcast demographics were balanced. Half of the men and women are between 18 and 44 years old. But in the Edison of 2019 years of data in the (English), there are slightly many men in recent years of the podcast listener; also, the age group increased somewhat ( 35 years old – 54 are years of age).
Last but not least, you can also become an authority on the topic by starting a podcast. This will help you build your audience and make it easier to sell your products and services because you are a reliable source. Being seen as an authority can be expected to affect the potential customer base that purchases your product.
A Content Platform Called Podcasts
Podcasts are a popular content platform because they are easy to consume. You can listen to podcasts on the go, in the car, in the gym, or at work.
Also, it listens on any device; of the reasons for the content being easy to consume one is one. Listeners don’t need a radio, and they don’t even have to sit in the car to listen. You can listen to it on your smartphone, computer, or tablet. Unlike the radio, listeners can choose and listen to what they like when they like.
Compared to other content platforms, podcasts create an intimate connection to your audience. Imagine a target listener listening to you for more than 30 minutes. They are listening to you one-on-one.
This is your chance to build a personal relationship with your audience. With such a high level of engagement, even ads will be listened to seriously. According to Midroll, 61% of listeners buy products and services advertised on podcasts, whether they start podcasts to drive their business or monetize them with ads.
In addition, podcasts are free. It’s free to create and listen to.
Start Your Own Podcast
To get started with a podcast, first set your assumptions and themes. All episodes should be related to this premise. For some people, the theme is obvious, but if you’re in a unique industry or niche area, you’ll need some creativity on the topic.
For example, if you sell sunglasses, it’s hard to start a podcast specializing in sunglasses. But if you’re a fan of travelling around the world, travel podcasts are a good theme.
Your specialty and passion are also themes. If you’re lucky, you may find that both are true.
Before deciding on a theme, make sure you have enough to talk about. List at least 10 to 15 episodes. Then find similarly recommended podcasts on Apple Podcasts to see their popularity, such as reviews and followers on social media. It’s good to compete! You can see if you can expect success with that theme.
The next important thing is the podcast format. What format and structure will your podcast have? The following is an example idea.
- Interview format
- 1 host
- 2 or more guests
- Narrative / Storytelling
- Hybrid (combination of the above types)
Finally, how long will each episode be? If the length is always consistent, the listener can estimate the time required. A 20-minute length each time will help listeners get used to it and facilitate listening habits, such as listening when commuting.