The dynamic development of online sales in recent years has resulted in the creation of online store marketing. What is this type of marketing characterized by, what tools does it use, and how to conduct it well?
Marketing of online stores
The definition of online store marketing says it is one of the varieties of internet marketing. It uses similar tools to its other variations, such as social media, blog posts, online advertising, and emailing potential customers. However, they are tailored to the specific needs of online stores and are designed to increase the number of products sold. How does carrying out such an advertising campaign look in practice?
One simpler and more effective method is creating an advertising campaign in Google Ads. We can advertise your store in search results, using banner ads displayed to people who search for terms related to our offer or people who visited our website as part of remarketing. We can also use popular and effective product campaigns on Google Shopping.
An important place for such marketing is social media. For this purpose, companies use company accounts set up on the most popular portals at the moment, such as Facebook and Instagram. They allow you to establish direct contact with current and potential customers. The important thing is to provide the right quality photos of the product you are selling. Of course, as in traditional types of marketing, they should be provided with an interesting and eye-catching description.
Company blogs and video marketing
Another way to advertise an online store is to run a corporate blog. It does not have to be directly related to the products sold, and it’s a good idea to blog with information and advice about the company’s industry. Thanks to this, people who find their way to the blog will learn about the existence of an online store at the same time. Additionally, as they are already interested in a given industry, we increase the probability that we will acquire a new client; similarly, we use video marketing and posting videos on the Internet, for example, on YouTube. As in the case of video blogs, they can directly present the product and its applications or deal with other indirectly related issues. However, the goal is to interest viewers and encourage them to visit your store’s website.
New forms of email marketing
Sending email with advertisements is one of the oldest forms of marketing on the Internet. However, it has found an innovative application in online stores. It is a reminder of forgotten products in the basket. It happens that customers start shopping but don’t finish it. A polite email sent to their mailbox reminds them of them and encourages them to complete them.
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