Startups are a fascinating universe with incredible potential, constantly in turmoil. We have decided to dedicate a column to this ferment that starts from a fundamental question: what is a startup?
What is a Startup?
“A startup is a temporary organization looking for a repeatable, scalable, and profitable business model.
This is how Steve Blank, a professor at New York University, defined in 2012 what was then a still little-known phenomenon: startup companies.
In that magical world called Silicon Valley, the first startups began to take shape already in the early 90s, companies characterized by a vocation for technology, innovation, and rapid growth.
Repeatable and scalable
What differentiates a startup from a traditional company?
The business model.
What does it mean?
The business model of a startup that wants to define itself as such must have two specific characteristics: scalability and repeatability.
Scalability: the startup’s business must grow quickly, and revenues and customers must increase rapidly up to double within a few years;
Repeatability: directly linked to scalability, the startup business model must be able to be replicated over time and/or in different contexts. In other words, it must not be tied to temporary fads and risk becoming extinct within a few years.
So what do you need to get started?
Startups are the concrete realization of an idea, an intuition that, in most cases, arises in an attempt to solve a problem that primarily affects us.
The best ideas behind successful startups arise from personal experiences and from a real need to find innovative solutions to concrete problems.
Visions and skills: you need to have the ability to see beyond or in a different way what already exists and the skills necessary to transform the idea into a business.
Contrary to what you think, huge capital is not necessary, and it is not necessary to have the most brilliant idea ever: a modest budget, a feasible project, and working towards objectives are enough, relying on a team of professionals.
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