Revolution In Marketing: Who in the 2.0 world dictates the conditions – us or the machines? Are futuristic visions straight from the Matrix becoming a reality? Do new technologies force us to make concessions, share our lives with them, and change our daily habits? Or is it perhaps marketers who observe our behavior and try…
In the last several months, companies worldwide have come a long way, at an accelerated pace discovering and improving the remote first, and now mainly hybrid work model. According to research by CBRE, the process can be broken down into five distinct steps, the last of which is reaching functional maturity, in which the company…
Bitcoin valuation dropped from 50,000 dollars to approx. 30 thousand. Dollars have introduced a lot of confusion in the markets. The main reasons for this situation are the actions of Chinese regulators and the skeptical statements of billionaire Elon Musk. In February 2021, Tesla, the Muska company, purchased bitcoin worth $ 1.5 billion, announcing that…
According to the latest survey, “Global Entrepreneurship Monitor 2020/2021”, the pandemic negatively affected the entrepreneurship of Poles. The situation caused by the coronavirus affected women much harder, which means that they decided to start a company much less often than men. In Poland, for one enterprise set up by a woman, there are currently two…
Almost every third company perceives intelligent technologies as one of the main factors deciding when choosing a location for their new office. It was like that a few months ago. Before the pandemic, masks, gloves, and the need to keep two meters distance between people. What will it be like to go back to work…
What is social selling in the Polish business context? What is social selling in the Polish business context? Is it really sales, or is it more marketing, relationship building, close to sales, but not sales itself? A: Social selling is community-based sales. Many people associate it with the LinkedIn platform. However, it is certainly not…
Netflix Prize: Competitions provoke and inspire, awards motivate. In this spirit, Reed Hastings, co-founder, president and CEO of Netflix, launched a great Netflix Award competition in October 2006. The Orteig Award inspired Charles Lindbergh to take an epochal lonely flight across the Atlantic in 1927. The Kremer Prize for flying a muscular plane made the…
Scalable sales: how to turn marketing and sales departments into a machine driving the development and expansion of the company? We will learn about the latest models and practices that will allow us to meet new customer needs and sales challenges. Scalability is a feature that distinguishes companies that have a chance to increase their…
Google Cloud Partner :Enterprises today have much wider access to technology than a few years ago. Those who stick to traditional methods often fall to a lower position. On the other hand, companies that are able to adapt and consciously use new solutions take the lead and build a leadership position. Let’s look at the…
The cryptocurrency space is not limited only to Bitcoin, Litecoin, and Ethereum, which are the ones that come to mind when we talk about this world. There are hundreds of cryptocurrencies available to buy or trade, each with its unique twist on blockchain technology and different intended uses. When it comes to investing in cryptocurrencies,…
