If you use social media in marketing, you are certainly familiar with terms such as social monitoring and social listening. But do you know what they mean? Contrary to appearances, they should not be used interchangeably because they define two different things. Find out what, further in the article! How not to get lost in…
Google Ad Manager: Are you wondering how to earn more with Google Ads? Of course, you can buy additional ads. But why, when it is better to optimize management and thus develop your business? This is where Google Ad Manager will help you. Agent for special tasks This ad management platform is great for direct…
Instagram Followers: 500 million active users daily, and almost 80% of them are looking for a product or service – this is what Instagram looks like today. In Poland, this platform is used by 7 million people. And how to attract new recipients to your account? With the right strategy. The competition is fierce, but…
If you’re like many professionals, you’re probably wondering what the future of eLearning holds. Well, wonder no more! The eLearning sector has continued to grow as more and more organizations continue to look to reap the benefits that it can provide their workforce or the machines that are used. With that in mind, here are…
Influencer Marketing: The current adults, growing up, hardly chose to influence their dream career. Modern kids, however, would give anything to enter the industry! Influencers have the strongest influence on the purchasing decisions of the young generation. Research shows that in 2019, 22% of Gen Z, 20% of Millennials, and 16% of Gen X were…
Twitter is a very popular social networking site that allows microblogging. It is a great platform that is often used to promote products, business, and many other things as well. It also happens that popular public figures post their tweets there to inform all users who are observers about something. Nowadays, a large number of…
How many virtual events have you participated in recently? According to the data, a billion events are organized every day in every part of the world. But how many of them are worth remembering? Have you ever wondered how television influenced us? For almost a hundred years (it was invented in 1927), humanity had daily…
Breadcrumbs are used to define the path taken by an internet user on our website. It shows where the visitor is at a given moment and allows you to return to previously viewed subpages easily. It is a great convenience for the user and can also be used to strengthen SEO activities. That is why…
The Google filter is a penalty imposed on a given website due to the use of illegal positioning methods aimed at increasing the website’s position in search results. It is worth noting that receiving a filter leads to a decrease in the visibility of the website on the web, and thus to a significant decrease…
A sitemap is an XML file that contains all crawlable URLs. They inform search engines, such as Google, about the content of our website, the update dates of individual sub pages and any changes. Many people underestimate the impact of sitemaps on the site’s position in the search engine. This is a mistake! From the…
