MARKETING

A / B testing: When creating websites, advertising creations, sponsored posts, or newsletters, we often rely on our own intuition and sense of aesthetics. However, not always what appeals to us; it also reaches the audience. As a result, we can meet with low conversion despite hard work. A / B testing is a simple…

Remarketing is one of the best customer acquisition tools. Being able to create a list of people who have visited our site is very beneficial. Reaching them and presenting them with a special advertisement, e.g., in the form of a discount, can give much better results than acquiring customers from the original advertising campaign. So…

Instagram Post: On the surface, it may seem that Instagram is a simple social networking application in which each user can upload their photo, view their friends’ photos, or watch the lives of celebrities. Meanwhile, there are complicated algorithms behind everything that recalculate all the data provided to them, and on this basis, they assess…

Pinterest has been at the forefront of websites where users make purchases for several years now. Therefore, the number of companies using it to maximize profits at low cost is constantly growing. How to do it most effectively? You will find the answer below – meanwhile, first, check if your target is using Pinterest. Who…

There are a few industries that change as quickly as social media. Specialists must constantly be up to date, not only with trends and news from the developers of applications or social networks themselves, but most of all know what is happening on the market. Fashionable places to share your own life with community groups…

LinkedIn is a unique social networking platform that differs significantly from Facebook, Twitter and Instagram. It brings together entrepreneurs and specialists in their field – people who promote themselves not with beautifully made photos or short funny posts but with their knowledge and skills. Content is king, and on LinkedIn, this principle is most prominent….

The process of building brand awareness among consumers is complex and lengthy. Those who expect results in the blink of an eye may feel disappointed. However, the downstream benefits you can derive from having a strong brand are really tangible and worthwhile. Beginners may have doubts – what is brand awareness anyway? This term refers…

Advertising is the lever of success – all businessmen are aware of this fact. To meet their expectations, almost 18 years ago, the Google AdWords application was created to help entrepreneurs advertise themselves on the Internet and directly reach potential customers. Everything came in various forms – like short films, gifs, or plain texts. Unfortunately,…

Lead generation campaigns aim to attract the greatest possible number of customers to the brand, some of whom will establish long-term cooperation with it. An efficiently prepared marketing action is the best way to guarantee yourself profits with little effort and finances. However, in order for it to be successful, it must be planned well…