Newsjacking: When Prince Harry and Meghan Markle announced their resignation from their positions, the Madame Tussauds Wax Museum also announced that it would remove their likenesses from the Royal Family exhibition. But this is not the only example of a brand that links to news to attract attention and gain some publicity at the same…
Customer experience, i.e., Customer Experience, is an area of company management. This branch studies the emotions and experiences of the customer related to a given brand. Using a product or service always results in a specific interaction; as a result, the customer builds specific associations. It is precisely these associations that CX explores. Core areas…
On June 30 this year, Facebook turned off the Facebook Analytics tool. This news came out in April and immediately shocked the marketing industry as the app had helped brands improve their marketing efforts for many years. However, there is no need to cry over spilled milk – it remains to find another tool for…
The way people bank has changed a lot in the last ten years, and it’s still evolving. While it’s still an option, you no longer have to visit a physical location to do your banking. All you need at the moment is an internet connection and an app or a website. Below we’ll discuss online…
Lead: When operating on the market, a company must acquire as many customers as possible, and the most modern ways to attract attention are based on the use of innovation. One of them is the so-called lead that is used to gain customers in the internet space. There are several types of leads. In this…
User Experience means “user experience.” This term describes the whole experience that the recipient experiences when using the application. Currently, internet search engine are looking for ways to measure these experiences, for example, with the Core Web Vitals tool. Thanks to it, we know how users see our website: How fast it loads. Whether the…
Nothing gets more attention on Instagram Stories. This format allows you to show information about the company, and according to the platform itself – 1/3 of the most-watched reports are those from companies. Users are eager to check what is squeaking in the grass, and they do it with these inconspicuous thumbnails at the top…
Following all the rules of Facebook ads is not an easy task. The following questions arise: What can I advertise, how, and whom? And even if you manage to deal with these issues, how long will you wait for this mystery program to verify your material? Even if you grasp it once, Facebook can change…
If you use social media in marketing, you are certainly familiar with terms such as social monitoring and social listening. But do you know what they mean? Contrary to appearances, they should not be used interchangeably because they define two different things. Find out what, further in the article! How not to get lost in…
Google Ad Manager: Are you wondering how to earn more with Google Ads? Of course, you can buy additional ads. But why, when it is better to optimize management and thus develop your business? This is where Google Ad Manager will help you. Agent for special tasks This ad management platform is great for direct…
