Internet Marketing: Promotion is a very important element of the overall strategy in the catering industry. It can take many forms, but nowadays, we definitely should not forget about the Internet. It is a great method to show yourself and reach target groups with your offer – however, you have to try to be noticed by potentially interested parties.
Website and positioning
Of course, the basis should be to set up your own website, where at the beginning we will post information about the menu in our restaurant, prices or promotions. However, these are only the first steps – you have to try to make the website visible on the web. For this purpose, positioning is usually used based on external and internal activities based mainly on keywords and links.
It’s worth equipping your website with a blog or news tab – regular posting of articles will significantly increase organic traffic. Entries can be really diverse, but they should basically oscillate around culinary topics. A good solution is, for example, original recipes or commenting on issues related to nutrition. This is also important when it comes to building the image of our company – you should show your best, professional side.
Activity in social media
One of the activities to consider is being active on social networks. You can publish their short advertising, humorous or interesting entries, inform about current promotions and build your audience. If we undertake such a task, one must be prepared for the necessity to publish interesting posts systematically.
Creativity and the ability to create engaging content are also indispensable. If we do not have too much sense about it, it is worth engaging professional entities to help. A good solution is also focusing on communication with recipients, i.e., answering their questions or comments. In this way, openness to the customer can be presented.
It should be borne in mind that the marketing strategy should be comprehensive and well thought out. Currently, the Internet is a powerful source of information about available services – it is certainly worth being there and reaching potential restaurant customers.